For my second newsletter for Q1 2022, I’ll be doing my third iteration of the LinkedIn Company Insights (Q3 21 Q4 21). I have two portfolio companies reporting this week (Atlassian and ServiceNow) so I thought it would be a good idea to release this edition a week early.
This data all comes from LinkedIn Sales Navigator (paywall that I get for work), and I’ve made sure I could technically share this information per their user policy. I don’t think this is the typical way most people use their LinkedIn Premium service as it’s mostly for recruiters, marketers or salespeople finding new leads.
In total, I go over 116 total companies including subsidiaries, which I think is the best part for a service like this as I’m able to analyze how Cash App, Sea Money, Mailchimp, Auth0 are all doing in their own right and see their hiring trends. I’ll be providing four screenshots for each company which include:
Total Headcount Chart
Headcount by Department Insights
New Hires by Month Chart
Job Openings Insights
I’m going to summarize my findings at the top since this is an extremely long newsletter and I’m sure you’ll just want to skip around to companies in your portfolio that I’ve included.
How I look at this kind of data is there aren’t any true “red flags” that can be taken to heart, and shouldn’t be judged as a standalone data point. These types are insights are more leading indicators and can also be a great way to confirm and deny narratives surrounding a company.
Link to Spreadsheet of Hiring Data
Overview (TL;DR)
Top 10 Highest Six Month Employee Headcount Growth:
Top 10 Highest One Year Employee Headcount Growth:
Top 10 Slowest Six Month Employee Headcount Growth:
Top 10 Slowest One Year Employee Headcount Growth:
Top 10 Highest Job Openings %:
Top 10 Lowest Job Openings %:
Distribution of Q4 21 + Jan 22 Hiring Trends:
Positive Q4 21 + Jan 22 Hiring Trends:
Negative Q4 21 + Jan 22 Hiring Trends:
Companies that overall positively stood out to me regarding headcount growth with a bit of context:
Coinbase
Weedmaps
Toast
Elastic
Lemonade
Companies that overall negatively stood out to me regarding headcount growth with a bit of context:
Intuit
Alphabet
Splunk
Cricut
PayPal
Company Insights
Adobe
Ticker: ADBE
Adyen
Ticker: ADYEY
Affirm
Ticker: AFRM
Alphabet
Ticker: GOOGL
Alphabet
Waymo
YouTube
Amazon
Ticker: AMZN
Amazon
AWS
Amplitude
Ticker: AMPL
Asana
Ticker: ASAN
Atlassian
Ticker: TEAM
Avalara
Ticker: AVLR
Axon
Ticker: AXON
Bill.com
Ticker: BILL
Bill.com
Divvy
Blend Labs
Ticker: BLND
Block
Ticker: SQ
Square
Cash App
Braze
Ticker: BRZE
Cloudflare
Ticker: NET
Coinbase
Ticker: COIN
Confluent
Ticker: CFLT
Couchbase
Ticker: BASE
Coupa
Ticker: COUP
Coupang
Ticker: CPNG
Cricut
Ticker: CRCT
Crowdstrike
Ticker: CRWD
Datadog
Ticker: DDOG
DigitalOcean
Ticker: DOCN
dLocal
Ticker: DLO
Draftkings
Ticker: DKNG
Duolingo
Ticker: DUOL
Dynatrace
Ticker: DT
Elastic
Ticker: ESTC
Enphase Energy
Ticker: ENPH
Etsy
Ticker: ETSY
Evolution Gaming
Ticker: EVVTY
Expensify
Ticker: EXFY
Fastly
Ticker: FSLY
Five9
Ticker: FIVN
Flywire
Ticker: FLYW
Fortinet
Ticker: FTNT
Freshworks
Ticker: FRSH
Genius Sports
Ticker: GENI
Global-E
Ticker: GLBE
GitLab
Ticker: GTLB
HubSpot
Ticker: HUBS
Intuit
Ticker: INTU
Intuit
Credit Karma
Mailchimp
Lemonade
Ticker: LMND
Lightspeed Commerce
Ticker: LSPD
Lucid Motors
Ticker: LCID
Magnite
Ticker: MGNI
Marqeta
Ticker: MQ
Mercado Libre
Ticker: MELI
Meta
Ticker: FB
Oculus VR
Monday.com
Ticker: MNDY
MongoDB
Ticker: MDB
Nuvei
Ticker: NVEI
Nvidia
Ticker: NVDA
Okta
Ticker: OKTA
Okta
Auth0
Olo
Ticker: OLO
Pagerduty
Ticker: PD
Palantir
Ticker: PLTR
Palo Alto Networks
Ticker: PANW
PayPal
Ticker: PYPL
PayPal
Venmo
Peloton
Ticker: PTON
Pinterest
Ticker: PINS
Procore
Ticker: PCOR
PubMatic
Ticker: PUBM
RingCentral
Ticker: RNG
Riskified
Ticker: RSKD
Robinhood
Ticker: HOOD
Roblox
Ticker: RBLX
Roku
Ticker: ROKU
Salesforce
Ticker: CRM
Salesforce
Slack
Sea Limited
Ticker: SE
Sea Limited
Garena
Shopee
Sea Money
Semrush
Ticker: SEMR
SentinelOne
Ticker: S
ServiceNow
Ticker: NOW
Shopify
Ticker: SHOP
Snap Inc
Ticker: SNAP
Snowflake
Ticker: SNOW
SoFi
Ticker: SOFI
SoFi
SportRadar
Ticker: SDAR
Splunk
Ticker: SPLK
Sprout Social
Ticker: SPT
Sprinklr
Ticker: CXM
Stem Inc
Ticker: STEM
Teladoc
Ticker: TDOC
Tesla
Ticker: TSLA
Toast
Ticker: TOST
The Trade Desk
Ticker: TTD
Twilio
Ticker: TWLO
Twilio
Twitter
Ticker: TWTR
Unity
Ticker: U
Upstart
Ticker: UPST
Weedmaps
Ticker: MAPS
Workday
Ticker: WDAY
Zendesk
Ticker: ZEN
Zendesk
Momentive (Pending M&A)